It was announced today, Rocawear has partnered with the New York Yankees. As part of the sponsorship deal, the clothing brand will be branded in the stadium and promoted this season .
“Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season. Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ’12!”
This is the first time Rocawear has ever had a visual with Shawn “Jay-Z” Carter’s speaking about the streetwear brand. In this ad they show Jayz journey’s from Marcy projects to the opening of the Barclay Center in Brooklyn.